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I’m fit, but my love of running, cycling and swimming have contributed to a variety of minor sports injuries, and one of those injuries required physical therapy. The PT treated me and finished the session by applying some tape to my leg. When I asked if this was the same tape I had seen during the Olympics, the answer was yes. I was skeptical about the tape, but after a week my injury was healing nicely and I also noticed that my legs felt pretty good after a long ride. I started doing more research on the tape’s effects and that’s when I discovered that the tape can be used to ENHANCE PERFORMANCE. I found that taping in advance of exercise promotes increased blood flow to the muscles, thereby reducing fatigue. After trying the tape on friends and family with good results, I got excited and talked to a number of companies about buying and selling the tape. The response I got was amazing: no one wanted to sell me tape unless I became “certified” in their specific taping methods. It was their way of making the tape more exclusive and expensive. I decided there had to be a better way to get this great product into the hands of those who needed it, so I located a source, modified the formula and formed ROCKTAPE.